LVMH also acquired a 60% stake in Abloh’s streetwear brand Off-White, which he’d created in 2013. In July, LVMH named Abloh, the American son of Ghanaian parents, to a wider role at the conglomerate, giving him the authority to create new brands beyond fashion. A post shared by had been in charge of menswear design at Louis Vuitton since March 2018, infusing the suitcase maker with a youthful twist, as the brand created in 1854 sought to attract more millennials.
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